We chose VOSS water as the drink we promoted because we felt it fit in with our psychographic’s values. Our psychographic was succeeder and VOSS is considered to be a more expensive brand of water- spending more money on something as simple as water is something we believed our succeeded psychographic would be likely to do. I chose the shot in the tree as it elevated the water, connoting that is the best water brand- which is anchored by the typography reading “settle for nothing but the best”. The typography “ reaching for greatness with VOSS” anchored by the image of someone reaching up and grabbing the VOSS from the tree appeals directly to our target psychographic as it reflects their values and ideologies of them settling for nothing but the best and striving for greatness, working hard until they are at the top. The word “with” connotes togetherness and gives the idea that VOSS is the audiences ticket to greatness which is something our psychographic strives for.
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