The Big Issue Audience Profile

 In my research I found that Big Issue readers were ABC1 and very conscious of the environment. I kept this in mind when I was making decisions about her hobbies and her values. 

I used Canva to make this. It was the first time I have used it and I found it really easy to navigate so I will definitely use it again when I have the chance.

Guardian Advert

 

This advert would appear at the top of a page on the guardian print paper. It is promoting the Guardian Online subscription in which the user would pay a certain amount a month to support the Guardian. This advert not only shifts the audience online, but it also encourages the audience to support the Guardian. As print paper circulation is rapidly declining and more people find themselves getting their news online, the Guardian and other print papers are doing their best to transition online. In our research we found that the Guardian often promotes themselves so I reflected that in this advert. The advert points people online and encourages them to go for the 10 pound option as it gives the audience a lot of perks including Ad-free which is very sought after in contemporary society.