Guardian Advert

 

This advert would appear at the top of a page on the guardian print paper. It is promoting the Guardian Online subscription in which the user would pay a certain amount a month to support the Guardian. This advert not only shifts the audience online, but it also encourages the audience to support the Guardian. As print paper circulation is rapidly declining and more people find themselves getting their news online, the Guardian and other print papers are doing their best to transition online. In our research we found that the Guardian often promotes themselves so I reflected that in this advert. The advert points people online and encourages them to go for the 10 pound option as it gives the audience a lot of perks including Ad-free which is very sought after in contemporary society.