Audience: 16-25 year old middle and upmarket media literate
The audience for my NEA would be in the ABC1 upmarket audience as they tend to be of a higher class. They are also media literate meaning that they have an expanded conceptualisation of literacy and a wide cultural competency. Due to this wide cultural competency I believe they would fit into the ‘explorer’ psychographic as they are eager to learn new things and broaden their cultural competency.
This demographic would most likely engage in award shows like the Oscars and the BAFTAs as they might want to keep up with their favourite actors’/actresses’ / films’ successes. They might also engage in celebrity gossip forums such as social media pages- for example, twitter- or gossip magazines so they can follow their favourite actor/actresses’ life. They may even comment on or make movie reviews, or they could have their own film blog. In terms of my chosen brief, film magazines would be a great way for my target demographic to keep up with upcoming films or sequels to their favourite films as well as behind the scenes information about films they enjoyed or the actors in them so this would also appeal to this age demographic.
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